15 illustrated personas across all three brands with backstories, psychology, and churn risks from the 5WHs. Includes AI-powered Focus Group tool for testing creative.

End-to-end journey visualization across all three brands — awareness through retention.

Interactive node graph of customer research connections across brands and channels.

What each persona needs at every funnel stage, with TCE health indicators and failure modes.

Assumptions from the 5WHs that haven't been tested yet. Filter by brand or team to find what to validate next.