15 illustrated personas across all three brands with backstories, psychology, and churn risks from the 5WHs. Includes AI-powered Focus Group tool for testing creative.

End-to-end journey visualization across all three brands — awareness through retention.

Interactive node graph of customer research connections across brands and channels.

Why we're missing full-fare targets in June: when it started, the Google generic saturation behind it, search term and auction evidence, and the plan - generic pullback plus Meta restart before July.

Where our margin actually comes from across the full customer base. Segment analysis, the two signals that matter, payment ladder opportunity, and what we're doing about it.

Same analysis cut to the Dx+MM cohort only. Margin concentration tightens to 8.9× best-vs-worst, provider routing findings, and old vs new cohort comparison.

The methodology behind the margin dashboards: what the dataset is, how a single customer is valued (revenue minus clinical cost), worked examples, the checkout prediction by booking type, and how the ten state-tier values were derived.

Who our insurance customers are, controlled for cohort maturity. Mature-cohort mLTV is $177 vs. raw mean of $143 (understated by immature cohorts). Top quartile averages $448.

What each persona needs at every funnel stage, with TCE health indicators and failure modes.

Assumptions from the 5WHs that haven't been tested yet. Filter by brand or team to find what to validate next.